46 Fascinating Statistics About Youtube

There are a lot of interesting statistics about YouTube. In this post we have tried to collect the most up-to-date and interesting data that is available.

When YouTube came along, few people were aware of how many hours of video they would be watching a few years later.

It seems that we never get bored of watching videos, so there are plenty of statistics on this platform.

Instead of telling you about all of them, we have selected the 46 most interesting facts and we have classified them in this article.

A Little History

The domain name “youTube.com” was activated on February 14, 2005.

The first YouTube video was uploaded on April 23, 2005. “ Me at the zoo ” features co-founder Jawed Karim at the San Diego Zoo.

On October 9, 2006, it was announced that Google would buy YouTube for $1.65 billion.

The first advertisements were released in August 2007 .

As of May 2010, YouTube was receiving over 2 billion views a day .

YouTube first broadcast the United States presidential debates in 2012 .

In March 2013, YouTube already registered one billion monthly active users .

Youtube User Statistics

The platform has more than 1.9 billion registered users per month .

6 out of 10 people prefer online video platforms to watch live TV.

By 2025  , half of viewers under the age of 32 will not subscribe to a pay TV service.

On average per month, 8 out of 10 people between the ages of 18 and 49 watch YouTube.

In 2015, 18-49 year olds spent 4% less time watching TV, while time on YouTube increased 74% .

On mobile alone, YouTube reaches more 18-49 year olds than any other cable TV network.

You can browse YouTube in a total of 80 different languages ​​(covering 95% of the Internet population).

The platform has also launched in more than 91 countries .

Daniel Middleton, better known as DanTDM, is the highest -earning YouTuber, earning $16.5 million in 2017 .

Youtube Usage Statistics

YouTube is the second largest search engine in the world and the third most visited site after Google and Facebook.

Every minute 400 hours of video are uploaded to YouTube.

We consume more than a billion hours of video a day on this platform, more than Netflix and Facebook videos combined.

70% of visits to YouTube come from mobile devices.

The average mobile viewing session lasts more than 40 minutes .

The first video to reach a million views was this Nike ad with Ronaldinho .

The video with the highest number of views is currently the music video Despacito , by Luis Fonsi and Daddy Yankee. It has more than 5.87 billion views.

Gangnam Style, the most viewed pre- Despacito video , took five months to reach 1 billion views. The Fonsi and Daddy Yankee theme only needed 97 days .

The non-music video with the most views is Masha and The Bear – Recipe for disaster (episode 17), from Get Movies. It currently has more than 3 billion views .

The most popular YouTube channel belongs to PewDiePie .

On average there are 1,000,000,000 mobile video views per day.

The most searched term on YouTube is “despacito”, followed by “bts”.

The amount of time people spend watching YouTube on their TV has more than doubled in the last year.

Marketing Statistics Regarding Youtube

Among millennials , YouTube accounts for two-thirds of online premium video viewed on all devices.

9% of small American businesses use YouTube.

Since October 2014, YouTube has paid out $2 billion to rights holders.

The number of channels making six figures each year on Youtube has increased by 50% year over year .

The most popular brand channel is LEGO , which has amassed over 6 billion views.

Viewers who completed TrueView ads (watched to the end or for at least 30 seconds) were 23 times more likely to visit or subscribe to a brand channel, watch more of that brand, or share the video in question.

Viewers who are exposed to TrueView ads but don’t see the completion are still 10x more likely to take one of those actions.

When brands use TrueView, they see views of their existing content  increase by up to 500% after posting new videos.

In 2018, 95% of the most viewed videos were music videos.

The most viewed brand videos have an average length of 31-60 seconds (32% of all views).

Interbrand’s top 100 brands are collectively uploading a video to YouTube every 18.5 minutes .

The same brands have an average of 2.4 channels .

Searches for “how to” videos on YouTube are growing 70% year over year .

They are numbers to stay ojiplático, right?

If you’re just a YouTube viewer who wants to know the numbers behind the magic of online video, we hope these stats have impressed you enough.

If you work in marketing and are wondering if online video is a good way to reach an audience, these YouTube stats at least demonstrate the platform’s vast reach.

And while you prepare those videos that are going to be a hit, you can get a free Brandwatch demo  to see how to maximize your marketing strategy.…

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6 Alternative Platforms To Youtube With Which You Can Make Money Monetizing Videos

You can put your videos “on demand” and sell them on Vimeo.

It’s been a long time since being a youtuber is not a thing for geeks . It is synonymous with cyberstar, digital success… and money.

About a third of all Internet users in the world (about one billion people) use YouTube in more than 88 countries.

The video platform is growing by leaps and bounds. So much so that, according to Google statistics, their income increases by 50% from one year to the next.

That is why it has decided to introduce new rules for those who seek to profit through it.

“For millions of creators, making videos on YouTube is not just a creative outlet, but a source of income ,” explained Ariel Bardin, YouTube’s vice president of product, on the company’s blog.

“Today there are more video creators than ever. But we have started to see cases of abuse where some duplicate the original content of others for profit,” he said.

To solve it and avoid plagiarism, they decided that from April 6 channels with less than 10,000 visits will no longer be able to publish ads in their videos, a measure with which they hope to overcome the crisis of confidence of some of their advertisers and better control the content published by its partners.

  • Why big brands are removing their advertising from Google and YouTube

But if you are not convinced by these new rules or you are one of the content creators with few views, there are alternatives. These are some of them.

Vimeo

Vimeo is the “artistic cousin” of YouTube and has close to 300 million monthly users.

Vimeo has grown tremendously since its launch in 2004 and is arguably something of “YouTube’s artistic cousin” .

This platform for uploading and storing digital videos allows creatives to publish high-quality content and share it with its 280 million monthly users, according to its latest statistics (July 2016).

Since 2012, it allows its members to earn money in two ways:

  • “Tip j ar” : allows you to receive direct donations from PRO users (15% goes to Vimeo)
  • “Pay to v iew “: this option forces users to pay for your content

In 2013, the web introduced a new tool, ” Vimeo on demand “, for content creators to sell videos on the platform.

Dailymotion

This video channel works more like a content aggregator in which users can watch and post videos of all kinds, up to an hour long, which are organized by categories.

It was YouTube’s first serious competition, although its specialization is semi-professional short films.

In this network, the most important thing is the community, since users have the possibility of communicating with each other directly.

On their website they explain that they have an option to “monetize videos” by adding advertisements to them. The more views, the more money.

Maker Studios

Its main audiences reside in Brazil, the United Kingdom and Australia, and it has 700 million unique views.

The idea behind this project was to create a network of creative talents with YouTubers themselves and offer them fixed advertising revenue on their channels, although it is not easy to become one of their partners, Jeff Koenig, a digital content developer, explains on Quora.

Flickr

Although Flickr is best known as a photo platform, it also allows you to post videos. He calls them “long photos” and they can’t exceed 90 seconds a month.

To make money, you can sell your content to the platform, which is geared towards professional and amateur photographers. It is recommended to put a watermark before doing it and include tags to classify the images.

Viddler

Viddler is an online video platform for sharing audiovisual content that was created by a team of developers.

It offers a free service for users and a paid service for companies, although you do not need to be registered to watch the videos.

It allows you to earn money by inserting advertising in the videos. This requires a PayPal account and an Amazon account.

Twitch

Twitch TV allows you to earn money through subscribers and donations, as well as through sponsors , who pay to have their advertising in some of the videos.

As in other platforms, the company takes part of those advertising profits.

In order to monetize videos, you have to meet a series of requirements and publish content of high interest.…

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How Much Does Youtube Pay?

Many new creators wonder how much YouTube pays for the videos they upload, depending on the number of views they get. Also, the price YouTube pays the creator for each piece of content varies widely based on country and other factors.

Therefore, it is not easy to determine when YouTube pays users real money, since the algorithm that determines the payments is not public (not even the youtubers to whom it is applied know it), but there are some approximate ranges based on in experience, and the main factors that affect them.

We have already explained how to make money on YouTube , something that is not complicated… but it is to get enough income to live from the channel, so it is important to know how much you can expect.

Youtube Down: What To Do When It Happens?

First of all, we must clarify that YouTube bases its business model on advertising, and therefore, pays us a percentage of the income from the ads that appear in our videos (although it keeps 45% of the total).

Therefore, the more plays, the higher the revenue . It is important to upload videos that generate interest and have searches, in addition to getting subscribers, because YouTube will show them our new content when they enter the platform, which facilitates growth.

In addition, the amount that we are paid per video seen changes a lot depending on the country of the viewer , the topic covered and other details. The CPM (cost per thousand) is usually used as a unit, that is, what YouTube pays for every 1,000 views , a very common metric in the world of advertising.

How Much Youtube Pays In Spain, USA And Latin America

YouTube uses AdSense , Google’s great platform, supplemented by AdWords , as its advertising network . It is a very non-transparent system, although the idea is that the demand of the advertisers and the offer of the creators match to obtain the optimal price.

Of course, Google takes its share and, although there are other online advertising platforms, the multinational has a very high market power.

In the case of YouTube, it is almost total, since the streaming service has hardly any rivals, only Twitch is managing to attract some great youtubers, mainly because it pays more and does not make so many changes in conditions that affect income.

Some estimates of what YouTube pays speak of these figures:

  1. United States: between $6 and $8 per thousand views.
  2. Spain: around $4.3 per thousand views.
  3. Costa Rica: around $2 per thousand views.
  4. Argentina: around $1.89 per thousand views.
  5. Mexico: around $1.44 per thousand views.
  6. Colombia: around $1.39 per thousand views.
  7. Ecuador: around $1.20 per thousand views.

Roughly speaking, the average YouTube CPM is between $0.25 and $4 , but it varies widely, reaching hundreds of dollars in extreme cases. For example, the United Arab Emirates has a very high cost, but it is a small country, which logically hardly consumes videos in Spanish.

Spanish-speaking youtubers face a huge potential audience, but with highly variable profitability: the CPM is much higher for Spain, Mexico or the Latino audience residing in the United States, for example, than in other Latin American countries.

Factors That Determine The Price Per View

The country from where we record the video does not determine what YouTube pays for it, although it can mean differences in terms of taxes and channel management, or even that we cannot monetize it if we live in one of the countries on YouTube’s “black list”. the platform.

How much YouTube pays depends on what it charges from the advertiser, and the key factor is the person watching the video . For example, an advertiser will pay much more for a person from the US watching a clip about Bitcoin than someone from Sudan watching cooking recipes.

With this in mind, there are a few general factors that influence what you pay:

  1. Viewer Country: In general, rich English-speaking countries (US, UK, Canada, Australia) bring in more revenue, also other developed regions (Germany, Japan, Switzerland, etc.) tend to have high CPM.
  2. Topic: A channel about the economy, for example, almost always pays its creator more, as visitors are often considered more valuable than other generic topics.
  3. Age And Gender: adults of working age are a more valuable audience, regarding gender, it depends a lot on the approach of each advertiser.
  4. Device: Advertisers sometimes prefer to target mobile, tablet, or desktop viewers specifically.

The longer the videos, the more ads they can hold, so YouTube pays the creator more. A common advice is to last at least 8 minutes , so advertising will appear in the middle, and the income increases.

Other aspects to consider are the niches on YouTube , that is, specific themes that can be very profitable for those who identify and exploit them.

Since what YouTube pays is determined by balancing supply and demand, the goal will be to find a topic where there is a high number of advertisers versus a quantity of related content , which drives up the CPM.

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