Many new creators wonder how much YouTube pays for the videos they upload, depending on the number of views they get. Also, the price YouTube pays the creator for each piece of content varies widely based on country and other factors.
Therefore, it is not easy to determine when YouTube pays users real money, since the algorithm that determines the payments is not public (not even the youtubers to whom it is applied know it), but there are some approximate ranges based on in experience, and the main factors that affect them.
We have already explained how to make money on YouTube , something that is not complicated… but it is to get enough income to live from the channel, so it is important to know how much you can expect.
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First of all, we must clarify that YouTube bases its business model on advertising, and therefore, pays us a percentage of the income from the ads that appear in our videos (although it keeps 45% of the total).
Therefore, the more plays, the higher the revenue . It is important to upload videos that generate interest and have searches, in addition to getting subscribers, because YouTube will show them our new content when they enter the platform, which facilitates growth.
In addition, the amount that we are paid per video seen changes a lot depending on the country of the viewer , the topic covered and other details. The CPM (cost per thousand) is usually used as a unit, that is, what YouTube pays for every 1,000 views , a very common metric in the world of advertising.
How Much Youtube Pays In Spain, USA And Latin America
YouTube uses AdSense , Google’s great platform, supplemented by AdWords , as its advertising network . It is a very non-transparent system, although the idea is that the demand of the advertisers and the offer of the creators match to obtain the optimal price.
Of course, Google takes its share and, although there are other online advertising platforms, the multinational has a very high market power.
In the case of YouTube, it is almost total, since the streaming service has hardly any rivals, only Twitch is managing to attract some great youtubers, mainly because it pays more and does not make so many changes in conditions that affect income.
Some estimates of what YouTube pays speak of these figures:
- United States: between $6 and $8 per thousand views.
- Spain: around $4.3 per thousand views.
- Costa Rica: around $2 per thousand views.
- Argentina: around $1.89 per thousand views.
- Mexico: around $1.44 per thousand views.
- Colombia: around $1.39 per thousand views.
- Ecuador: around $1.20 per thousand views.
Roughly speaking, the average YouTube CPM is between $0.25 and $4 , but it varies widely, reaching hundreds of dollars in extreme cases. For example, the United Arab Emirates has a very high cost, but it is a small country, which logically hardly consumes videos in Spanish.
Spanish-speaking youtubers face a huge potential audience, but with highly variable profitability: the CPM is much higher for Spain, Mexico or the Latino audience residing in the United States, for example, than in other Latin American countries.
Factors That Determine The Price Per View
The country from where we record the video does not determine what YouTube pays for it, although it can mean differences in terms of taxes and channel management, or even that we cannot monetize it if we live in one of the countries on YouTube’s “black list”. the platform.
How much YouTube pays depends on what it charges from the advertiser, and the key factor is the person watching the video . For example, an advertiser will pay much more for a person from the US watching a clip about Bitcoin than someone from Sudan watching cooking recipes.
With this in mind, there are a few general factors that influence what you pay:
- Viewer Country: In general, rich English-speaking countries (US, UK, Canada, Australia) bring in more revenue, also other developed regions (Germany, Japan, Switzerland, etc.) tend to have high CPM.
- Topic: A channel about the economy, for example, almost always pays its creator more, as visitors are often considered more valuable than other generic topics.
- Age And Gender: adults of working age are a more valuable audience, regarding gender, it depends a lot on the approach of each advertiser.
- Device: Advertisers sometimes prefer to target mobile, tablet, or desktop viewers specifically.
The longer the videos, the more ads they can hold, so YouTube pays the creator more. A common advice is to last at least 8 minutes , so advertising will appear in the middle, and the income increases.
Other aspects to consider are the niches on YouTube , that is, specific themes that can be very profitable for those who identify and exploit them.
Since what YouTube pays is determined by balancing supply and demand, the goal will be to find a topic where there is a high number of advertisers versus a quantity of related content , which drives up the CPM.