There are a lot of interesting statistics about YouTube. In this post we have tried to collect the most up-to-date and interesting data that is available.
When YouTube came along, few people were aware of how many hours of video they would be watching a few years later.
It seems that we never get bored of watching videos, so there are plenty of statistics on this platform.
Instead of telling you about all of them, we have selected the 46 most interesting facts and we have classified them in this article.
A Little History
The domain name “youTube.com” was activated on February 14, 2005.
The first YouTube video was uploaded on April 23, 2005. “ Me at the zoo ” features co-founder Jawed Karim at the San Diego Zoo.
On October 9, 2006, it was announced that Google would buy YouTube for $1.65 billion.
The first advertisements were released in August 2007 .
As of May 2010, YouTube was receiving over 2 billion views a day .
YouTube first broadcast the United States presidential debates in 2012 .
In March 2013, YouTube already registered one billion monthly active users .
Youtube User Statistics
The platform has more than 1.9 billion registered users per month .
6 out of 10 people prefer online video platforms to watch live TV.
By 2025 , half of viewers under the age of 32 will not subscribe to a pay TV service.
On average per month, 8 out of 10 people between the ages of 18 and 49 watch YouTube.
In 2015, 18-49 year olds spent 4% less time watching TV, while time on YouTube increased 74% .
On mobile alone, YouTube reaches more 18-49 year olds than any other cable TV network.
You can browse YouTube in a total of 80 different languages (covering 95% of the Internet population).
The platform has also launched in more than 91 countries .
Daniel Middleton, better known as DanTDM, is the highest -earning YouTuber, earning $16.5 million in 2017 .
Youtube Usage Statistics
YouTube is the second largest search engine in the world and the third most visited site after Google and Facebook.
Every minute 400 hours of video are uploaded to YouTube.
We consume more than a billion hours of video a day on this platform, more than Netflix and Facebook videos combined.
70% of visits to YouTube come from mobile devices.
The average mobile viewing session lasts more than 40 minutes .
The first video to reach a million views was this Nike ad with Ronaldinho .
The video with the highest number of views is currently the music video Despacito , by Luis Fonsi and Daddy Yankee. It has more than 5.87 billion views.
Gangnam Style, the most viewed pre- Despacito video , took five months to reach 1 billion views. The Fonsi and Daddy Yankee theme only needed 97 days .
The non-music video with the most views is Masha and The Bear – Recipe for disaster (episode 17), from Get Movies. It currently has more than 3 billion views .
The most popular YouTube channel belongs to PewDiePie .
On average there are 1,000,000,000 mobile video views per day.
The most searched term on YouTube is “despacito”, followed by “bts”.
The amount of time people spend watching YouTube on their TV has more than doubled in the last year.
Marketing Statistics Regarding Youtube
Among millennials , YouTube accounts for two-thirds of online premium video viewed on all devices.
9% of small American businesses use YouTube.
Since October 2014, YouTube has paid out $2 billion to rights holders.
The number of channels making six figures each year on Youtube has increased by 50% year over year .
The most popular brand channel is LEGO , which has amassed over 6 billion views.
Viewers who completed TrueView ads (watched to the end or for at least 30 seconds) were 23 times more likely to visit or subscribe to a brand channel, watch more of that brand, or share the video in question.
Viewers who are exposed to TrueView ads but don’t see the completion are still 10x more likely to take one of those actions.
When brands use TrueView, they see views of their existing content increase by up to 500% after posting new videos.
In 2018, 95% of the most viewed videos were music videos.
The most viewed brand videos have an average length of 31-60 seconds (32% of all views).
Interbrand’s top 100 brands are collectively uploading a video to YouTube every 18.5 minutes .
The same brands have an average of 2.4 channels .
Searches for “how to” videos on YouTube are growing 70% year over year .
They are numbers to stay ojiplático, right?
If you’re just a YouTube viewer who wants to know the numbers behind the magic of online video, we hope these stats have impressed you enough.
If you work in marketing and are wondering if online video is a good way to reach an audience, these YouTube stats at least demonstrate the platform’s vast reach.
And while you prepare those videos that are going to be a hit, you can get a free Brandwatch demo to see how to maximize your marketing strategy.